Focus on... FutureSource Consulting
Established in the 1980s, Futuresource Consulting provides insights into consumer electronics, digital imaging, entertainment media, broadcast, optical manufacturing, storage media, professional IT and education technology. The company has c60 employees worldwide.
Future Outlook Services includes Continuous Monitoring and Forecasting Services; Customised Tracking Services; and Strategy Consulting.
In terms of Data Services, the company provides Weekly Price Tracking; Monthly / Quarterly Sell-in Data; Market Intelligence Data Management; Channels Research; End User Research; Bespoke Research Assignments (including Market Quantification; Creative Customer Segmentation; Customer Satisfaction Tracking; Benchmarking and Competitor Analysis; Universe Studies and penetration analysis; and Concept Testing, product development, pre-sales strategy).
The company regularly highlights key market developments. For example, recent announcements include: Interactive Whiteboards to reach 900,000 unit sales; Blu-ray video disc production to approach 2bn units by 2014; Print Kiosk and Dry Minilab Installations on the Rise Across Western Europe
; 3DTVs shipping faster than HDTV; and Mobile gaming market worth 10 billion dollars by 2014.
Whilst several analyst companies cover these markets, FutureSource Consulting analysts and consultants slice and dice salient data on a regular basis, so providing a granularity of information (and thus key insights) that is impressive.
CustomerClix, January 2011
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The Perception Audit
A Perception Audit is a snapshot in time that can be used to understand how a vendor / company is being perceived by the industry analyst community. Undertaken regularly (annually is best), the results of the Audit show how the perception of a company by analysts has changed over time. Thus, for Analyst Relations’ professionals, the Audit is a valuable informational tool and form of measurement.
A good time to undertake a Perception Audit is in the New Year. This is because analysts are refreshed after the festive break and usually amenable to taking part in a survey. Thus, undertaking a Perception Audit at this time of year can mean that a comparatively high response rate is achieved.
Click here to request more information about Perception Audits.
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Forthcoming training courses
Tue 11th Jan 2011 – 09:00-17:00 (coffee from 08:30 hours) – Public speaking: You can do it – Institute of Directors, 116 Pall Mall, London, SW1Y 5ED, United Kingdom - £495 + VAT per delegate
Cultivating skills in Public Speaking can help enormously when communicating 1:Many or 1:1 with the industry analyst community, either face to face or via telecon.
Click here to reserve your place on this course. Or click here to see our specific Analyst Relations' training courses.
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AnalystClix: Forthcoming analyst publications - Data sample Qtr 1 (Jan-Mar 2011)
Our AnalystClix online databases of Forthcoming publications & events are de facto tools for Analyst Relations’ professionals worldwide. These large, unique and first to market online solutions – containing worldwide data – provide those working in Analyst Relations with key information at the click of a mouse. Thus ensuring that a vendor communicates with the right analyst at the right time with the right message, so increasing the likelihood of being written and spoken about by analysts.
Below is a tiny sample of forthcoming analyst publications being worked upon this quarter:
Forrester Research
Trends 2011 Video Enters Travel eBusiness Prime Time
Web Site Functionality Benchmark 2010: US Outdoor Outfitters
Courting The Ambivalent US Insurance Buyer
IDC
2011 End-User Survey Analysis by Industry and Company Size - Worldwide Business Process Outsourcing (BPO) Services Market Forecaster: Vertical Markets
IP telephony in European SMBs, An IDC Survey 2010 - European Small and Medium Business Markets
The Market for Machine-to-Machine in Western Europe - Sector and Big 5 Country View - Europe, Middle East and Africa (EMEA) Machine-to-Machine Communications
MWD Advisors
Process Intelligence – Part 1: Linking strategy to execution - Analytics & Information Management
Creating and managing a Centre of Excellence - Business Process Management (BPM)
Jive Software - Collaboration
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Annual publication: Analysing analysts - An insight into the world of the industry analyst community
This booklet is normally given to delegates that attend our training course Analysing analysts: An insight into the world of the industry analyst community. The booklet profiles c60 analyst companies active worldwide, scrutinising hardware, software, services and solutions' markets. Refreshed annually, the booklet is a valuable, easy to use tool that demystifies the world of the industry analyst community and signposts readers to relevant industry analyst companies that can help them.
Click here to find out more about the booklet and order your copy.
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Hatch, match, dispatch
Strategy Analytics says hello to Linda Sui in the Wireless Practice.
Yankee Group says hello to its new President and CEO, Terry Waters, and a new enterprise mobility analyst, Denise Lund.
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Free stuff from industry analysts
Juniper Research: Mobile ~ There is an ad for that. Mobile Advertising Strategies - Opportunities, Business Models & Forecasts 2010-2015;
Mobile Games - App Store Strategies, Business Models & Forecasts 2010-2015.
Quocirca: Travel and entertainment expense management and Governance Risk & Compliance (GRC); Intelligent workload management; The total Managed Service Provider (MSP).
Strategy Analytics: Digital Home Predictions for 2011: The Year of Facebook TV, CloudTunes and Wii2?;
Yankee Group: 2011 Predictions.
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Happy New Year!
Here's wishing all our readers worldwide a very Happy New Year!
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