Focus on... TPI
Established in 2006 in Stamford, USA, TPI is a unit of the Information Services Group, Inc. (ISG). Operating worldwide, TPI’s advisors guide and support organisations through the transformation of business operations, helping organisations to reduce operating risks, streamline complex operations, improve the cost of support functions and achieve process improvements.
However, in order to know which services are available to fulfill customer requirements, TPI’s advisors need to be aware of appropriate Service Providers and the services they provide. When known, TPI advisors will invite in appropriate Service Providers to bid for a particular piece of business, along with other potential suppliers.
However, the challenge for Service Providers is to secure the time of busy advisors in the first place to make them aware of a company’s wares. It is worth the effort though. Surely it is best to be on the radar screen of key advisors – and improve a Service Provider’s chance of winning business – than not.
Note that, to ensure fairness, TPI achieves most of its revenue from organisations that require advice and support, not the Service Provider community.
Click here to find out more about CustomerClix can help you with this.
CustomerClix, December 2010
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The Perception Audit
A Perception Audit is a snapshot in time that can be used to understand how a vendor / company is being perceived by the industry analyst community. Undertaken regularly (annually is best), the results of the Audit show how the perception of a company by analysts has changed over time. Thus, for Analyst Relations’ professionals, the Audit is a valuable informational tool and form of measurement.
As many analysts become especially busy towards the end of the calendar year - as they need to deliver all the publications associated with their research programme before the end of the year - a good time to undertake a Perception Audit is in the New Year. This is because analysts are refreshed after the festive break and usually amenable to taking part in a survey. Thus, undertaking a Perception Audit in January can mean that a comparatively high response rate is achieved.
Click here to request more information about Perception Audits.
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Forthcoming training courses
Tue 11th Jan 2011 – 09:00-17:00 (coffee from 08:30 hours) – Public speaking: You can do it – Institute of Directors, 116 Pall Mall, London, SW1Y 5ED, United Kingdom - £495 + VAT per delegate
Whilst developing skills in public speaking can help anyone working in any part of an organisation or at any level of the hierarchy, it is especially important when communicating with the industry analyst community. This is because analysts are on the receiving end of many briefings so capturing and holding their attention and having the ability to tell a good story, to time, are key. Tips and tricks that are used in public speaking can be used effectively when communicating 1:1 too, via telephone or face to face. Above are details of our next training course but the training can be delivered cost-effectively in-house too. Classes are deliberately kept small to maximise practise time for delegates. The trainer is a Past President of one of London's oldest public speaking clubs and is a member of Toastmasters International, a US headquartered, not-for-profit organisation
devoted to the art of public speaking.
Over 1000 delegates – of all different nationalities and backgrounds – have attended this training course and all feedback received has been highly complimentary.
Click here to reserve your place on this course. Or click here to see our specific Analyst Relations' training courses.
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AnalystClix: Do you click with the analyst community? Forthcoming analyst publications: Data sample Qtr 4 (Oct-Dec 2010)
Our AnalystClix online databases of Forthcoming publications & events are de facto tools for Analyst Relations’ professionals worldwide. These large, unique and first to market online solutions – containing worldwide data – provide those working in Analyst Relations with key information at the click of a mouse. Thus ensuring that a vendor communicates with the right analyst at the right time with the right message, so increasing the likelihood of being written and spoken about by analysts.
Below is a tiny sample of forthcoming analyst publications being worked upon this quarter. Much information is being gathered now about 2011 research programmes:
Forrester Research
2010 Latin American Global Retail Forecast
What We Want To See In Win7 Tablet Product Strategy
Is There Still Life In Packaged Software Products?
Frost & Sullivan
North American Premium Content, Consumer Mobility
Smartphones Roll-up, Mobile & Wireless
WAN Optimization Controller (WOC) Market, IT Services & Applications
Gartner
Competitive Landscape: Foundry Advanced Technology Landscape Evolution
Competitive Landscape: Network Equipment Providers Software & Application Business
Emerging Technology Analysis: Cu Wire Bonding
IDC
Kenya Quarterly Hardcopy Peripherals Tracker 2010 (Tracker Deliverable) - Africa Quarterly Hardcopy Peripherals Tracker Expanded Country Set (Tracker)
Nigeria Quarterly Server Forecast 2010 (Tracker Deliverable) - Africa Quarterly Server Forecast Expanded Country Set (Tracker)
Poland Managed Print Services 2010: Competitive Assessment (Special Study) - Central and East European Managed Print Services 2010: Competitive Assessment (Special Report)
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Hatch, match, dispatch
Freeform Dynamics says bye-bye to Jon Collins. Forrester says bye-bye to Merv Adrian (who’s moved to Gartner) and Euan Davis (who’s moved to Horses for Sources
). IDC says hello to Jane Doorly (ex-Gartner) who has joined the European Research team and Beatriz Martin has moved over to the PC team.
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Free stuff from industry analysts
Bloor Research: EMC Data Domain Replicator - for enterprise environments; IBM pureScale Application System vs Oracle Exadata X2-2;
Single Customer View in Financial Services; Optimising security in the enterprise - moving from reactive to optimised network security
; Investing in security versus facing the consequences - implementing DNSSEC to mitigate financial and brand risks; Talend Data Management Platform; Sybase ETL for Sybase IQ.
Cambashi: e-Xpertise in Industry Newsletter #41.
euroLAN Research: Microsoft SMB IT & Hosted IT Index; SMB Insight Report 2010 - Microsoft; Brand-Finance
; Microsoft Partner Network Quick Reference Card; IBM CFO Study The New Value Integrator;
IBM CFO Study Capitalising on Complexity
Freeform Dynamics: The changing shape of the desktop; IT Services & Systems Management; x86 Server virtualisation check point.
IDC: Webconferences: Forthcoming European Services Industry 2011: Top 10 Predictions; IT Strategies of European Professional Services Companies for 2011: An IDC Survey;
Post Crisis: Improving Business Environment and Western European Vertical Markets' Attitude to IT Investments.
Juniper Research: High Score for Mobile Games!; Still an Indian Summer for Mobile.
Quocirca: Managed Print Services Come of Age; Limiting social networking's abuse of mobile bills; Running a technology platform for the business.
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Merry Christmas!
Here's wishing all our readers worldwide a very Merry Christmas and a joyous New Year.
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